![]() ![]() That’s not the foot that you should be putting forward if you're talking about the future of work and making people more productive and helping teams come together. Is product placement coming to work tools? You recently shared a tweet from Microsoft where they said they were partnering with Oreo and had added a cookie emoji to Teams. So that was harder than I would have thought, in retrospect. They were good partners in thinking about strategy and culture and all of that. They were more than support for the organization. I think I didn't really realize how reliant I was, especially on the GC and the CFO. But if you're the CFO of a public company, you don't really want to go and work for someone else. It's not like this is a private equity deal and we’re trying to drive cost savings. It's different for 2,000 people to come together with 60,000 other people.īut I think the bigger one honestly was what happened to us is what happens in 98% of cases, which is the general counsel leaves and the CFO or the head of marketing leaves. It's one thing for one person to join a team that is already established. That makes it a little bit harder no matter what. The negotiation, and dealing with the Department of Justice, and then the first nine months after closing, was all remote. What’s been the biggest challenge of the Salesforce integration? People are making tweets or blog posts or articles that are speculating about what's going to happen to them, as opposed to them being actors in creating it. I think the least constructive one is where the future is just something that's going to happen, where we're debating what will change as opposed to taking a more intentional approach and thinking about it as an opportunity to reimagine the way work. Excerpts of the conversation have been edited for length and clarity.įorbes: Did you ever think Slack would include what’s almost a quasi think tank on the future of work? What does the term mean to you?īutterfield: There's better and worse uses of the phrase. Forbes caught up with Butterfield in an exclusive one-on-one interview at a Future Forum event in October, chatting about the metaverse, the Salesforce integration and how he managed to ski 76 days in one season while running Slack. ![]() (See Forbes’ inaugural list of the people or teams influencing where work is headed here.) In 2020, Slack founded Future Forum, a research consortium that shares quarterly surveys about hybrid work trends. Still, Slack’s wide popularity positions Butterfield as a key figure shaping the future of work. The “least constructive” use of the phrase “future of work” is “where where we're debating what will change as opposed to taking a more intentional approach and thinking about it as an opportunity to reimagine the way work.” Meanwhile, it faces a juggernaut competitor in Microsoft, which bundles its Teams software with Office 365. Yet Slack, which went public in 2019 and was bought by Salesforce for $27.7 billion last year, also introduced new forms of work anxiety (its “ tet-tet-tet” and “ several people are typing” alerts) and yet another set of messages to keep up with. ![]()
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